February 07, 2011

RAG & BONE: DIY Project

models Abby Lee Kershaw, Sasha Pivovarova, Lily Aldridge and Edita Vilkeviute for the new DIY Project from Rag & Bone allowed them to indulge in their personal photography whims. The brand supplied each of them with a bag of clothes, a digital camera, and the four words "do as you please". The result was intimate images and video diaries that reflect each of their fun and unique personalities across different points around the world, including Sydney, Tenesssee, Corsica and Jamaica. The rare images have also been launched in a guerrilla-style campaign in Manhattan, and go live here in the today UK exclusively on the Rag & Bone website and Dazed Digital, and finally in a one-off window display at Collete in Paris.