Can you really put a start date on a story that
began in a dream, a story that has always existed?
Because that’s what it feels like for us. We have
nurtured the dream of our own label for
generations, since our grandfather started his
own womenswear label in the 1950’s.
The first Dr Denim collection saw the light of
day in August 2004. Since then the collection
has grown substantially, and Dr Denim are now
sold in approximately 30 countries worldwide.
But we and the label’s roots will continue to
remain in Göteborg.
OUR LONG HISTORY
IN SHORT
TO US, JEANS ARE THE
ULTIMATE SCIENCE
To us, jeans are science. The most noble science
of all. Where others see fabric and seams, we see
beauty and complexity. We see visions, realised
through knowledge, passion and dedication in a
novel, intellectual, somewhat quirky manner. Dr
Denim blends history with fresh ideas, finding
new paradigms where denim and directional
fashion evolve conjointly.
Our intellectual approach to denim in particular
and fashion in general has led some to think of
us as geeks. And that’s fine by us..
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